Advertise

Packet Pushers is an ad-supported podcast and site and your sponsorship is important to us. We take your business seriously and will work with you to develop a marketing package that suits your needs.

The Packet Pushers Podcast reaches more than 4000 listeners every show (as at June 2011) and more than 20000 downloads a month. The audience is typically Senior Network Engineers in design, architecture, operations across the entire spectrum of networking customers who are passionately engaged with their profession – they listen to the show.

Your message will reach key stakeholders, opinion makers, influencers and decision makers in Network Infrastructure and Virtualisation industry and is far more targeted to the senior technical decision maker than most other forms of marketing. Sponsors have confirmed great success after appearing with us.

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The Packet Pushers website accepts display ads on a placement basis, and shares a display network with http://etherealmind.com and other blogs using the Daxeti Ad Network. Use the contact page to find out more about the current uniques, page views and geographical spread of the readers. As at August 30, the Daxeti network displays 200K unique impressions per month, to a highly targeted audience of senior networking engineers. Daxeti sets a fixed price fee for reaching this audience.

Per Show Sponsorship

Regular sponsoring of each non-vendor show is available.

We will

  • Read a spot placement of 60 to 120 seconds, either as host read, or a provided audio segment.
  • mention your company and byline at the start of each show
  • thanks your company at the show close and mention a byline

We will work with you to develop content suitable and in context with the show.

Cost per show is USD$100 and purchased in bi-monthly blocks at a minimum (ie USD$800 for two months / min eight shows). Discounts for bulk sponsorship.

‘Private’ Show

Vendors can have an entire event to promote a relevant product or technology. We will work with you to prepare a show outline and topic selection that best fits the audience. We will record and edit the show with your own hosts, and confirm the production with you before publishing into the Packet Pushers feed. Disclosure is mandatory. Cost per event is USD$750.

Don’t hesitate to get in contact to discuss in more detail packetpushers@gmail.com

Packet Pushers Webinars

The Packet Pushers has a significant audience who are actively willing to participate in events organised by us. The lively discussion, casual format, and detailed technical content is much appreciated and anticipated.

The Webinar format is planned with you. We provide a full (but co-operative) webinar service via GoToWebinar for up to 100 attendees (more for popular topics) including

  • Audience of key influencers and decision makers
  • Hosts
  • Content selection and planning,
  • Invitation, Registration and attendee reports.
  • Our significant social media engagement help to gain high levels of attendees.

Webinar Promotion

We provide the following promotional services.

  • Establishing and developing a webinar agenda that will engage the audience and integrate with the Packet Pushers public profile so as to achieve the best possible engagement with prospects.
  • Promotion of the event through podcast announcements leading up to the event up to a maximum of four weeks.
  • Blog posts on Packet Pushers website announcing the event and details regarding it.
  • Mailout to listeners who have subscribed to our mailing list.
  • Webinar platform using GoToWebinar by Citrix for signup, event management and delivery.
  • Cross promotion in the hosts Social Media presence such as Twitter and Google+ ( at the hosts absolute discretion )
  • Updates on the numbers of signed up participants in the lead up.

Webinar Delivery

For the Webinar itself, Packet Pushers will provide

  • hosts who are knowledgeable and respected by the audience.
  • Where needed, the hosts shall be prepared and researched to effectively deliver the event
  • Host the event.
  • Take questions and answer them with the audience with your support.

Webinar Followup

After the event has completed:

  • Provide a webinar status report,
  • Edit a quality audio recording of the event and distribute into the podcast stream at packetpushers.net for members of the audience who could not make the physical. And also 
  • reach an audience who may not want to join a webinar or are not able to reach us