I was lucky enough to attend the Powering the Cloud Conference in October last year. While I was there I say down with Federica Monsone from A3 Communications to talk about the role of PR, Marketing and Social media.
While we poke fun at marketing it is a deadly serious business. We need our vendors to sell products that help us deliver services to our users, and PR/Marketing is part of lifecycle that gets information to you.
Not all marketing that is perpetrated is good marketing but lets talk to one of the goodn ones and hear about a part of the industry that few people have heard about.
Thanks to Federica for taking the time from a busy schedule to talk with me.