PR folks, many of you send us pitches containing earned news. However, we’re neither a traditional media organization nor a news reporting organization.
Packet Pushers Interactive is more like an analyst firm. We carefully curate technology news for our audience and add a healthy dose of perspective based on our careers in technology and journalism. That’s what our audience expects from us.
Here’s what you should know when sending pitches.
Technologies Covered By Packet Pushers
Packet Pushers’ focus is on IT infrastructure. We cover technology from a practitioner perspective. We like to explain to our audience what it is, how it works, and why they should care.
Here’s a sampling of the technology we cover:
- Networking–routing, switching, ADCs, hardware, optics, cabling, ASICs, intent-based, MPLS
- Wireless–802.11ax, Wi-Fi 6, access points, 5G
- WAN & SD-WAN
- Data center & SDN–BGP EVPN, VxLAN, fabric, controllers, overlays, underlays
- Whitebox & disaggregation–emerging NOS’s, Linux networking, non-traditional stacks
- Systems management–telemetry, monitoring, compliance, dashboards
- Cloud–public, private, hybrid, AWS, Azure, GCP
- Automation & orchestration–Kubernetes, tooling, devops, APIs
- Security–firewalls, IDS/IPS, microsegmentation, VPN, encryption
- Enterprise IoT (no consumer gadgets) & IIoT
- Edge computing
What We Look For In Your Pitches
We look for press releases announcing significant product advancements. We want to communicate this sort of information to our audience of senior engineers. In particular, we are interested in:
- Companies emerging from stealth
- New product releases & software updates
- Technology deep-dives
- Emerging use cases
Pitches We Will Probably Ignore
We are unlikely to cover the following sorts of pitches, as they don’t move the needle for our hands-on audience:
- Executive moves or hires
- Honors bestowed upon a product
- Customer acquisitions
- New vendor surveys or reports published
- Positioning in the Gartner MQ
- Unsolicited articles and blog posts
- Unsolicited podcast guest appearance requests
- Anything described as “game changing”
- Updates to the color of your web site (yes, we’ve really been pitched that one)
- Consumer-related products (gadgets, apps, etc.)
Where We’ll Cover Your Client
There are four major venues your pitch or briefing, at our discretion, might by covered.
- The Network Break podcast. This show is published weekly and covers the IT industry broadly, with a special focus on the networking industry specifically.
- The Briefings In Brief podcast. This five minute show features the highlights of the briefings we take.
- The Human Infrastructure Magazine newsletter. HIM is published weekly.
- Our news feed. We write stories about briefings we believe might affect our audience.
Audience reach on all of these properties ranges from mid four figures to low five figures.
Our View On Timeliness And Exclusivity
Packet Pushers doesn’t compete with other media organizations for breaking stories or exclusive coverage. We don’t fret about whether our headline will rise to the top of Google rankings. Our business is not defined by page views, clicks, or banner ad impressions.
Instead, we have a dedicated, discerning audience that cares about information on a deep level. The perspective we bring is neither heightened nor diminished by publishing as soon as an embargo lifts. While we might publish in such a fashion, we do not prioritize it. We’ll always take the time to tell the story in a way we believe will benefit our audience.