Welcome to Network Neighborhood, where we talk to folks in the IT industry about being human.
Today, we welcome Dana Iskoldski, Corporate Communications Manager at BlueCat Networks.
We discuss the role of corporate communications in tech, how the position straddles marketing and community engagement, and how Dana came to this role.
We also look what corporate comms teams measure and how those teams are judged internally, the role of social media and how it’s used in marketing, and what corporate comms teams are expected to deliver.
We examine the natural (and justifiable) skepticism of engineers when it comes to vendor marketing, and how vendor organizations struggle to balance between marketing messaging and communicating nuance and technical detail.
We also get into the importance of building relationships.