If you’re pitching guests to Packet Pushers, here is some advice so that we can maximize your efforts, time, and value to your client.
Important Fact: As of Feb 2019, Packet Pushers has never taken a guest following a pitch from a PR or Media agency/company. We do not expect this to change in the foreseeable future, but we appreciate and value our agency friends so this article is to help you understand why.
Packet Pushers is a professional media company and you can sponsor shows and content. This is the certain path to get your client/company coverage on Packet Pushers.
Some Background on Packet Pushers
Packet Pushers is a technology-centered media company. We have been building a modern multi-channel media business for eight years. At time of writing, ~ 125000 subscribers across eight channels, ~15000 audio downloads per weekday, and 500,000 web users per month. The podcast hosts are senior IT practitioners with global skill recognition for working at high levels who focus on technology that is interesting to senior infrastructure professionals.
- More than 15 million downloads to date (as at 20171019) with ~400K podcast downloads per month.
- Four core podcast channels and three channels in development.
- PR4 Website
- Membership / Subscriber platform
Reach and Audience
Our audience is engineers looking for technology-rich content that informs their day-to-day work, improves their careers, and maintains awareness of the market. We strongly curate content to be technical, deep, nerdy, detailed conversations that educate, amuse and enhance careers. The host/guest interaction is key element to our format and we lead the story arc through a ‘voyage of discovery’ to cover the positive/negative, good/bad aspects of given technology or topic.
Our audience surveys show:
- 60% are influencers and are key advisors to the decision makers in their organizations.
- 40% have contacted a vendor following a podcast
- They are mid to high level engineers with training and certifications that demonstrate substantial career commitment.
- 60% of audience listens to all or most of all our shows.
Briefing and Commentary
We have a podcast channel dedicated to covering stories and new from the industry Briefings in Brief. We often cover briefings from vendors in this 5 minute summary. We are pleased to be considered for briefings. Reach at 20171019 is around 5000 downloads per episode. Contact us to request a briefing.
We choose content from briefings to be covered on the Network Break channel where we analyse and review the latest events and news (~12K-15K downloads per episode)
Attitude and Delivery
We keep audience engaged and interested by adding some amount of opinion, snark, counter-views, disputation, bad jokes, humour, irreverence and indirection. For some people this style is annoying, opinionated, disrespectful, cantankerous and worse.
We expect guests to be comfortable, engaging storytellers who understand technology and engineering. We want new, fresh, forward-looking information that is delivered in a conversational style, with back-and-forth interaction among hosts and guests.
Finding people who can handle this engaging, powerful content strategy is difficult. Therefore we look for industry practitioners with direct real world experience and who we have met to experience their speaking.
Topics that we do not ever cover: business, sales, leadership, life hacking, book, management or other soft skills.
Guidance for Guests
As a general rule, we only accept guests that:
- Are knowledgable and good-humored
- Are good, fluid speakers
- Have a future-focused vision and genuine technology chops.
- Must have ‘been there’ and understand the practitioner perspective.
- We have met in person at conferences or industry events. (We take briefings & meetings during these events)
Other factors that count against a potential guest:
- Use of trite language e.g. ‘game changing’, ‘customer focus’. Weasel language is a waste of time.
- Executive or business leader. Experience shows that these people are boring to our audience. They have no/limited technical stories to share or have limited vision or comprehension of our technology-centric world.
- Sales leader, evangelist Most people in these roles often lack compassion, balance, humour and present a ‘lying face’ to the audience.
- No previous appearances. If your speaker cannot easily be found on Youtube in, at least, a company video or conference presentation, that’s a warning flag.
- Accents and Language. We respect our audience and people who are hard to ‘hear’ get less engagement or drive away audience.
- Paying you to find openings. You are getting paid to find free coverage/marketing. We find it disingenuous to hire someone for free coverage and expecting to not pay the creator for their work in building an audience.
Still Up For It?
Well, ok. The contact form is here. We apologise in advance if we do not respond to your request.