VMware has a key message for the enterprise at VMworld 2018: Take us with you to the cloud.
VMware doesn’t want to be left behind in a world where more applications will be built on public cloud infrastructure that doesn’t need VMware. So here’s VMware’s pitch to the enterprise:
- Make the VM the substrate for your cloud architecture, both for your on-premises private cloud and in the public cloud
- This VM substrate provides the hooks into the monitoring, management, and policy enforcement tools you already use
- Let your devs run wild with their crazy toys: containers, K8s, Istio, Envoy, and whatever they come up with next week. Operations can keep all that madness wrapped up in the safe, cozy VMs they know and love
- For existing apps that you don’t want to refactor, we can let you recreate your VMware environment right inside AWS (and we’ll give you a $10,000 credit!*)
- And by the way, we’ve now got NSX to provide the network linkages between your private and public clouds
To borrow a phrase from Greg Ferro, VMware’s approach will be reassuringly expensive. Enterprise IT might complain about spend, but they’ll pony up if they feel like they’re getting the three C’s: control, consistency, and compliance.
Is this the right approach? For some shops, it may make sense if the operational side of the house isn’t ready to keep up with the Wild West of new development environments.
Over time, however, as the tooling, instrumentation, monitoring, and management get more mature in microservices architectures, the VMware overhead will start to make less sense, particularly for applications built primarily for public cloud.
*”vSphere Platinum customers will receive a special promotional offer of $10,000 USD VMware Cloud on AWS credits to apply against VMware Cloud on AWS usage. All Platinum customers that purchase a minimum of five licenses will be eligible for the promotion. Terms and conditions apply (link).”